🔑 Overview
This is JLew’s first annual summer basketball camp—an elite-level experience merging skill development, mentorship, content creation, and community.
It’s designed to sharpen basketball IQ, boost confidence, and teach campers how to think like athletes and creators.
Because in today’s game, being good on the court isn’t enough—brand, mindset, and presence matter too.

📆 Daily Flow

Day 1 – Skills, Drills & Culture
• 9:00 AM – 9:45 AM – Check-In + Shirt Giveaway (Hoop Culture x JLew)
• 10:00 AM – 12:00 PM – Fundamental Stations:
  → Ball Handling
  → Shooting
  → Defense
  → Footwork
• 12:00 PM – 1:00 PM – Lunch + Q&A Session
  → Guest speakers + Influencers + Athlete Mentors
• 1:00 PM – 2:00 PM – Skill Games + Coaching Clinics
• 2:00 PM – 2:45 PM – Content Creation Session
  → What it means to be an athlete and influencer
  → Aesthetic, storytelling, and personal brand building
  → The real work behind great content
• 2:45 PM – 4:00 PM – Giveaway Session
  → EQLZ Sneakers, Hoop Culture gear, Rockem (pending), JLew items

Day 2 – Compete & Connect
• 9:00 AM – 10:00 AM – Warm-Ups + Mindset Talk (JLew)
• 10:00 AM – 12:00 PM – 3v3 and 5v5 Tournament Brackets
• 12:00 PM – 1:00 PM – Lunch + Community Feature
• 1:00 PM – 2:30 PM – Iron Sharpens Iron Challenge
  → Obstacle course
  → Free throw knockouts
  → Reaction drills
• 2:30 PM – 3:15 PM – Influencer vs. Camper Game / 1v1 Final
• 3:15 PM – 4:00 PM – Awards + Group Photos + Photo Booth (Stay Shifty)

Pricing:
• General Admission – $150 early bird

Scholarship spots available for underserved youth (sponsored entries only).

Spots Are Limited

Join us for the start of something special.